Ever wanted a traditional ensemble that isn’t splashed with elaborate gota and layers of tulle and tissue? Or you wished for silhouettes that weren’t weighed down by conventional cuts and colours? Emerging label I AM Design by Pratik & Priyanka may have a solution for your style with their new designs.
Designers Pratik and Priyanka Jain emphasize on a functional side of fashion in their label, infusing an edgy aesthetic in familiar silhouettes. Little wonder their SS16 collection is such a marked departure from conventional ethnic wear. Showcased at Lakme Fashion Week in association with fashion talent platform 6 Degree, the collection titled ‘INDIAN me FUSION’ is inspired by traditional Indian motifs and weaves.
blend art with utility, renewing interest in time-honoured Indian motifs and designs and recreating them in a singular new vibe. The creations focus on delicate craftsmanship and pastel hues, a mix of trending pale pinks and blues, culminating in a thoughtful collection just in time for summer weddings. Mustard and powder blue dominates the collection, punctuated with blush hues. Asymmetry and architectural tailoring mingles with Indian art and heritage in a collection that is both delicate and edgy. These are not ethnics for the faint-hearted but for the uninhibited.