Vogue for thousands like me, has served as the pinnacle of fashion inspiration – I’ve read it from cover to cover scouring for latest trends, the hottest labels, epic editorials etc. The latest addition to their offering is the ‘Vogue Fashion Fund’ which started in the year 2012, and in these 5 years, it has given various designers a platform to showcase their talent and reach out to the vast readership of Vogue India. Today we discuss 6 such fashion labels that made its way first to our wardrobes and then into our hearts.
HUEMN
This label took everyone by storm; the founders Shyma Shetty and Pranav Misra floored the judges and the audiences with their edgy take on prêt. The label is known for its rebellious stance and everything left of center. Donned by many celebrities, this label is a well-deserved winner!
QUIRKBOX
Jayesh Sachdev and Rixi Bhatia took our love for doodles to a whole new level. The brainchildren behind Quirkbox, a label that brings fresh funky prints every season. Worn by celebrities such as Deepika Padukone and Kriti Sanon, Alia Bhatt and Priyanka Chopra this label is a sure-fire investment to make heads turn and how.
DHRUV KAPOOR
Another gem emerged from the fashion fund throve. Dhruv Kapoor with his eponymous label took over the catwalk and the celebrities alike. His vintage with edgy vibes is hot favorites in the Bollywood circuit, liked by many such as Ranveer Singh, Anushka Sharma, and Sibani Dandekar. This label is for those who like their classics deconstructed.
PAYAL KHANDWALA
Payal Khadwala is a manipulation expert when it comes to inventing or reconstructing various silhouettes. Her eponymous label packs in various colors and textures to create pieces that make a statement yet are simplistic. This one is a Bollywood favorite as well.
BODICE
Founded by Ruchika Sachdeva, this labels brings you trendy separates that can transition easily from day to night. The cuts are clean and fashion forward and once again is a much-deserved winner.
SHIFT
Nimish Shah, the founder of the label in a firm believer in sustainable fashion and that shows in his choice of materials, conscious pattern cutting to avoid factory waste; this simplicity extends his silhouettes as well.
There are many more worthy labels that fashion fund brought to the forefront, we are simply in love with these 6, they top our list. Be sure to add them to your wardrobe.
