Comfort is the New Fashion Essential

It’s been a while since we stepped out to just hang out with friends, had a girls night or even dressed in our smart formals for office. Events and occasions are currently at its bare minimum, that said opportunities to dress up has also downsized. Sure, cafes and restaurants have opened doors but it’s not the same as it used to be, outings are still limited. The new normal is, private lunch at a friends place, working from home, girls night done virtually on video call. Since almost everything is done from the comfort of home, fashion calls for a new lounge uniform.

At home or just stepping out for some errands or catching up at a friends place comfort has become the new normal. Of course we girls love jazzing up but with the current scenario, at home parties or virtual parties demand a laid back, versatile, comfortable yet stylish look. Outfits that can easily go from desk to drinks at a friend’s place, something that just blends into every event and doesn’t need much transitioning. Are you ready to learn about the new IT style?


When you think comfort, the first thing that comes to your mind is a easy breezy outfit and nothing says breezy like Maxis. Maxis are the current staples; you can wear a solid colour or minimal print for a meeting and easily take it to a video call with friends by decking it up with some jewelry.



If you’re looking for smart yet affordable styles then I you must check out the variety of gorgeous Maxi’s in Max. There’s something for everyone. 


What was a popular resort-wear outfit is now slowly becoming the ‘IT’ outfit for lounging at home or stepping out. Nobody can say no to a Kaftan, it stands out in style, they usually come in prints or adored Ed with lace, which makes it chic and obviously it scores, a 100 in comfort.


Kaftans are so comfortable and chic, you really have to wear it to believe it! Check out The Boozy Buttons for some lovely printed kaftans. 


Don’t want to look like you’re dressed in your pyjamas while working or just lounging at home but still want the comfort of it? Then Lounge sets are your safest bet. The style of a lounge set makes it looks like a tunic from top with a comfy pant. If you chose the right print and colour, which is subtle, then nobody on a zoom call can tell you’re in your PJ’s oops, lounge set.



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