IS MASK MORE THAN A SAFETY GEAR?

In the current world with a pandemic breakout, one can forgot their mobile phone back home, but cannot miss out on this essential, a mask! As we’re all adapting to the new normal, we know for safety reasons wearing a mask is a must. Not just for your safety, but for the safety of everybody else around you. Just like every other aspect of life has adapted to life amidst the COVID-19 pandemic, the fashion industry has taken a leap forward as well.

What’s the update in the fashion world, you may ask? Well, this challenging time has awakened many brands to switch to sustainable fashion. Brands are making more conscious decisions for a fashionable and a better future. Masks are now more than just a safety gear; it’s also becoming the new way to make a responsible style statement. Homegrown labels to global brands, many of them are coming up with innovative ways of making this essential gear a comfortable and fashionable one! The innovative ways that masks are now worn as a part of an outfit has blown my mind! Here’s what’s trending in the fashion industry currently –

Matching masks –

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The fashion industry was quick to bring this in, many outfits these days come with a matching mask and that too at no additional cost. This means that brands care about their customer’s safety and are making a new fashion revolution with this new add on to outfits.


Colour blocking –

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Vivid bright colours that evidently scream careful yet fashionable!


Printed Masks –

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From geometric to Ikkat and Kalamkari there are so many printed options available that makes a chic safety statement. 


Quirky quoted masks –

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Spread a word, without saying anything with these quirky quoted masks!


Recycled Masks –

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Masks made out of scraps of outfits made by designers. Make a responsible fashion statement in unique designs that are made in small quantities!


Mask with a cause –

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Vogue + GQ x Myntra Behind the mask a campaign with 5 leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra. As Alex Kuruvilla, Managing Director of Condé Nast India elaborates, “Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia,”


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