Tag Archives Sanchita Ajjampur

5 Trends To Try From Amazon India Fashion Week SS17

The spring-summer collections of the country’s biggest names in fashion are out. We witnessed the very best mix of innovation and design at the latest edition of Amazon India Fashion Week and came away floored. Though each collection boasted its unique appeal, a few recurring themes lingered in our minds. Curating these looks together, here ...

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Watch List: Our Favourite Designers at Amazon India Fashion Week SS17

Twice a year, India’s best designers gather in Delhi to showcase their collections at Amazon India Fashion Week. Little wonder it is one of the country’s most highly anticipated fashion events. Apart from the veteran designers who need little introduction, here’s our pick of the very best designers from AIFW. Keep an eye out for ...

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Creative Nomad: In Conversation With Sanchita Ajjampur

BEING SANCHITA... Free-spirited, nomadic, energetic, artistic. EARLIEST FASHION MEMORY I grew up with a keen awareness of tactility and colours. I chose toys based on how it felt to touch them; likewise my clothes had to feel good against my skin. Today, this feel-good factor is one of the pillars of my brand. My mother’s wardrobe ...

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Project Runway: Top Looks from Amazon India Fashion Week Day 3

Images: Courtesy Fashion Design Council of India There was so much to like and add to our list of summer must-haves as fashion week continued from the third day. Sporty influences are still on the minds of designers, but we also found an ample supply of dreamy dresses, cute separates, workwear ideas and items to pack ...

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