Contemporary Ethnic – 3 Labels Giving Indianwear A New Twist


Season and fads may determine how our wardrobe transforms from one month to another, but when it comes to ethnicwear, timelessness triumphs over trends. With Diwali around the corner, we handpick three up-and-coming Indianwear brands that spotlight ethnic ensembles without succumbing to stereotypes. No blinding sequins, no flashing neons—these brands thrives on fusion and understated design principles to create ensembles for the modern Indian.



When it comes to ethnic wear, the sari never goes out of style. The Kolkata-based Coloroso, helmed by Joydeep Roy and Tanuka Sarkar, explored the six yards in its modern avatar. The label bestsellers are eco-friendly cotton and silk Chanderis and Benarasis handwoven by craft clusters across the country. Joydeep and Tanuka don’t shirk from highlighting textiles with their natural imperfections. They say, “The fine variations in colour or finish are inherent to handmade goods. An asymmetrical weave or print is not a shortcoming. Handloom by definition means uncertainty when it comes to consistency.” 
For more on Coloroso, check out their website and Facebook page.



The Bangalore-based Anu Mohit put her love for art into creating a collection of painterly outfits for women and children. Selling online and through exhibitions, every creation is hand painted by Anu, her bestsellers being scarves and stoles. Their designs also showcase calligraphy poems penned by Anu’s husband and business partner Mohit Kataria. While the label primarily creates everyday ethnics for the modern, independent woman, the couple also creates bespoke shirts and kurtas for men on request.
Follow Jugniz on Facebook and their official website.



Conceptualised and created by twins Aanchal Bubber-Mehta and Sanjana Bubber, this eponymous couture brand celebrates desi craftsmanship and embellishments. Since 2011, the Mumbai-based brand has showcased ethnic finery for men and women, their latest being a hybrid festive collection titled Equinox. Fusion gowns and jumpsuits, flared kurtas, sherwanis or cropped blouses paired with lehengas and straight pants in colours ranging from soft peaches to midnight blues mark the collection. Men can pick from a bouquet of traditional outfits ranging from simple daywear bandis to ornate sherwanis that have been spotted on Salman Khan.
Check out Bubber Couture on Facebook and Instagram.l 

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