Watch List: Our Favourite Designers at Amazon India Fashion Week SS17

Twice a year, India’s best designers gather in Delhi to showcase their collections at Amazon India Fashion Week. Little wonder it is one of the country’s most highly anticipated fashion events. Apart from the veteran designers who need little introduction, here’s our pick of the very best designers from AIFW. Keep an eye out for them!

AM: IT by Amit Aggarwal

This ‘it’ designer’s dramatic collection, titled iCloud, showcased futuristic designs inspired by the past. Ingeniously using the remains of bindi sheets, Aggarwal created sculptural dresses and skirts with paint splatters and kaleidoscope prints, oversized jackets, and blouses in summery hues.

Sanchita Ajjampur

This internationally feted designer creates eclectic luxe outfits that every stylish girl would love to own. Her new collection—named Global Nomad—featured light and easy-to-wear printed ensembles that mimicked lush tropical gardens. Ajjampur’s chic footwear designs elevated the outfits.

Pankaj & Nidhi


Critically acclaimed and highly successful, the designer duo displayed their mettle with a collection inspired from graphic and modern art. Asymmetrical cuts and amoeba-shaped outfits with embroidery, patchwork, pleating, ruffles, and fringes in pastel shades constituted a dramatic yet wearable collection.

Anupamaa by Anupama Dayal

Inspired by 15th and 16th century Calcutta, particularly the era’s coveted ceramic vases, Anupama Dayal’s show was a charming mix of contemporary tailoring with Indian prints and fabrics in blue and white, punctuated by monochrome and orange. Think breezy fabrics tailored into boho-chic palazzos, shorts, tops, maxis, and dresses.

Huemn by Pranav Mishra & Shyma Shetty

Known for their distinctive sense of style and mastery of construction, each outfit makes for a luxurious and relevant creation. The SS17 collection, much like their previous creations, plays on androgyny, athleisure, and a bold hipster vibe. Lightly layered separates and versatile separates were the collection’s highlights.

Hemant & Nandita

Timeless, sexy, chic best describe the creations of this designer duo. Bold prints on traditional ikat weaves comprised their new collection which was elevated by retro glam styling. Oozing luxe sensuality with a bohemian vibe, these designers are no doubt one of the best resort wear makers in the country.

With so many incredible designs on display, this fashion week was a feast for all senses. We simply cannot wait for next season.

Featured photograph Pankaj & Nidhi SS17 backstage. Images courtesy FDCI, Sagar Ahuja/Pankaj & Nidhi.

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