Gone are the days where fashion was considered for the frivolous. The gen-next designers are churning out high-fashion clothing with a conscience. They stand for ethical sourcing, fair- pay practices and zero wastage policies. Here’s the brigade that’s heading India’s sustainable fashion movement. Know them, purchase from them, and contribute towards the prospect of a greener tomorrow!
They take the reinvention game a step further, meet the young guns from the label Doodlage – Kriti Tula, Paras Arora and Vaibhav Kapoor. They are the crusaders of recycling & upcycling in the fashion game. From creating fabric out of damaged spools of thread that cannot be used in machines, to re-purposing strips of fabric to make knitted mufflers and sweaters, their style evokes a sense of nostalgia. Each piece has a story to tell with a relaxed causal flair. It’s zero compromise on both style and sustainability.
Another label deep-rooted in the ethos of up-cycling. Pero by Aneeth Arora crafts the weaves of India, for international wearers. Scrounging through vintage stores for hidden gems, among other things, the label discovers reusable fabrics and shapes them into chic, wearable products. Embellished with intricate embroidery and applique work, their designs are deep-seated in the Indian craft yet flaunted on international streets.
“Junk” as most would call it, takes a beautiful form at Ka-sha at the hands of Karishma Shahani. Plastic bags are turned into jackets, worn out sneaks into stilettos and scraps into myriad of patchwork artworks. Best out of waste, best describes this label.
Ka-sha by Karishma Shahani: Image Source
The word that echoes through the core of this label is organic minimalism. The label thrives on minimalistic; less is more philosophy. They believe in simplicity, in both their design aesthetic and their production. BhuSattva wants to work by subtraction, do better with less: less pollution, less resources and better results, and we wish them all the luck on this journey.
BhuSattva Creations : Image Source
Forty Red Bangles:
A marriage of design & sustainability, celebrating everyday life in the extraordinary India is how the label describes itself. A complete lifestyle brand, it draws inspiration from the rich tapestry of Indian traditions and transform it into contemporary forms. Loungewear made of ultra-soft organic cotton, hand –crafted jewelry to up-cycled homeware. This label is dedicated to reducing your carbon footprint, one pretty piece at a time.
Forty red bangles creations for men : Image source
Forty red bangles creations for kids : Image source