In the early 1850’s, Charles Frederick Worth, who later came to be known as the ‘Father of Haute Couture’, introduced the concept of modeling through his wife, Marie Augustine Vernet. Today, more than 160 years later, it’s unimaginable to think of fashion without the concept of models.
With the surge in the profession in the preceding decades, John Casablancas and Alain Kittler founded the Elite Model Management in 1972, in Paris and soon enough, the agency had expanded across numerous other countries.
The 2016 finalists, shot by photographer Luc Braquet: Image Source
In 1983, ‘Elite Model Look’ was founded as a modeling contest, to provide upcoming models with a platform towards the profession and till date, it has been credited with discovering several famous faces such as Cindy Crawford, Alessandra Ambrosio and Stephanie Seymour.
From Left: Marc Robinson, Rina Dhaka, Vinod Nair and Diandra Soares
Keeping in sync with its aim to discover a new, promising face, the much awaited ‘Elite Model Look India 2017′ castings for Delhi took place in association with Max Fashion, on 28th of July. The event held at DLF Promenade was judged by leading fashion experts, namely fashion editor Vinod Nair, leading designer Rina Dhaka, model Diandra Soares and Licensee of Elite Model Look India, Marc Robinson. Vice-President of Max Fashion, Jiten Mahendra was also present for a discussion with prominent bloggers in attendance to witness the castings.
Models at the Max presents Elite Model Look India 2017
Fashion blogger Aien Jamir with two finalists: Image Source
The event ended with a count of 9 finalists who would go on to compete against their counterparts in the National finals in Mumbai on 30th August, 2017, and further on to the international stage.
Whilst there is still time to discover whether our finalists emerge as winners on the world platform, we sure do have our fingers crossed for it!