In just a few years, Papa Don’t Preach has gathered a cult following. The credit lies with founder Shubhika’s no-holds-barred approach to fashion, characterised by a profusion of colours and embellishments. Think candy-hued dresses, curve-hugging concept saris, and lehengas drenched in sequins, spotted on the likes of Madhuri Dixit and Shilpa Shetty. In her new campaign, Shubhika collaborates with actor Kiara Advani—to be seen in MS Dhoni: The Untold Story—for a campaign titled The Real Girl’s Wardrobe. Styled by Sanam Ratansi, the whimsical campaign showcases statement dresses an, off-shoulder lehengas, and drool-worthy separates. Shubhika gave us the deets behind the shoot.
Describe the Real Girl’s Wardrobe in a phrase.
Unpredictable. Ever changing to suit her mood.
What is the PDP It girl like?
The PDP real girl idventurous, experimental, full of quirk, and confident
What influenced the Real Girl’s wardrobe?
My mom and sisters, the girls who work with me, those who I dress, and myself. These are clothes that make girls (and women) feel like superheroes !
How did you collaborate with Kiara Advani for the campaign?
The very first time I saw Kiara wearing our clothes for her debut movie’s promos, I knew she was a PDP girl! She has a strong sense of personal style and is very self-aware; she knows herself and how she wants the world to see her. Which makes it exciting to work with her as there is always a focus on getting it absolutely perfect instead of just simply getting it right.
Five things every real girl needs in her wardrobe.
Lots of fun separates, the right denim, the right innerwear (crucial), one pair of super pop heels to spruce up a boring outfit, and the patience to mix and match and have fun!
One fashion fail no real girl should fall for.
Chokers. They look fab on some and disastrous on others. Be totally honestly with yourself before adopting this trend.
A TV show, movie, or book the Real Girl’s Wardrobe would be perfect for.
Sex and the City, hands down!