First Look: Shuffle by Arvind Fashion Brands

We are always on the hunt for new trends and ensembles to boost our #ootd game. After all, life’s too short to wear boring clothes Little wonder that a fresh fashion brand never fails to pique our interest. Shuffle, a new fashion label by Arvind Fashion Brands Ltd, has our attention for all the right reasons. Offering fast fashion for men and women in tandem with global style trends, the brand’s highlights are its limited-edition pieces at prices that won’t drill a hole through your wallet.

Slated for an exclusively online presence, Shuffle is a new retail offering from Arvind Fashion Brands Ltd (AFBL) to offer fashion apparel at par with international brands such as Zara, H&M, and Topshop. Aiming to create a plethora of new labels inspired by international trends and available through e-commerce platforms, AFBL has also slated the launch for Prym, an easy, affordable line of basics, along with Shuffle. 

WOMEN

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BOWIE’S GIRL If flower power, paisleys, flare, and flowing dresses define your style, you’ll love this collection. Inspired by Ziggy Stardust and the era’s bohemian vibe, take your pick of prints, fringe, kimono silhouettes, and roomy dresses and palazzos.

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ROCK & ROLL MISFITS High on metallic details, studs, PU, and leather, this ’90s grunge inspired collection is perfect for night outs, rock concerts, and occasion that demand a dose of badass glamour. We love this grown up take on the rebellious teen spirit.

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INDIGO STRIPE The girl next door look gets a chic update with this American-style collection of casual separates. Graphic prints, feminine tops, muted colours, and laid-back layering offer fashion-forward, yet simple, everyday style inspirations.

MEN

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NOMADIC PARADISE If the name conjures images of a tropical vacation and lush greenery, you aren’t off the mark. The travel-inspired range boasts versatile separates in hues of blue, green, and beige enhanced by Aztec and botical motifs.

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ALTERNATE CHIC We can never have enough of monochromes. This collection gives the familiar black, white, and grey colour palette an urban, hipster makeover with graphic details and prints. Just right for a laidback Friday at work.

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RENAISSANCE The collection may be inspired by history, but nothing about this collection feels old-fashioned. Find sculptural details, elaborate prints, and rich hues in painterly tees, asymmetrical bombers, and trench coats.

Whether you’re obsessed with the Seventies or can’t do without your daily splash of basic black and white, here’s a brand to offer you a little bit of everything in the most fashionable way possible.

Shop Shuffle womenswear and menswear on élanstreet.

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